Tracking Links Are Here: See Which Platforms Actually Send You Buyers
Promoting your work across DeviantArt, Instagram, X and beyond? Now you can see which of them is actually sending you traffic — so you can put your energy where it pays off.
If you sell on BentBox, you're almost certainly funnelling people in from more than one place — a DeviantArt gallery, an Instagram bio, a pinned post on X, maybe a subreddit or two. Each of those audiences behaves differently. The problem is that, until now, they all poured into the same link, so every visitor and every sale landed in one undifferentiated pile. You could feel that promotion was working, but you couldn't tell which promotion was working.
That's the gap tracking links close. They let you tag each channel separately, so instead of guessing, you can see — channel by channel — where your traffic actually comes from.
What a tracking link is
A tracking link is just your normal profile URL with a short tag added to the end. Same profile, same experience for your visitor — but BentBox quietly records which tag they arrived through.
It's short enough to sit comfortably in any bio, there's nothing to install, and your audience never sees the difference.
Create one in seconds — no setup
Pick a short code for each platform and add it to your profile link after a hyphen. Anything works; just keep it short and memorable so you'll recognise it later:
- DeviantArt →
bentbox.co/yourname-da - Instagram →
bentbox.co/yourname-ig - X →
bentbox.co/yourname-x - Reddit →
bentbox.co/yourname-rd
No limit, no configuration. Invent a code, drop it in a bio, and it starts working immediately. Want to test two different bios on the same platform? Give them two different codes.
Turn it into a strategy
The links are the easy part. The payoff comes from using them to make decisions:
Give every platform its own link
Put the matching tag in each bio — one for DeviantArt, one for Instagram, one for X, and so on.
Let it run
Keep posting the way you normally would for a couple of weeks, so each channel has a fair chance to show what it can do.
Compare the results
Line the channels up side by side. The platforms sending the most engaged traffic rise to the top, and the ones quietly underperforming become impossible to miss.
Double down
Pour more time into the channels that convert, and rethink — or drop — the ones that don't.
A platform like DeviantArt draws an enormous, buyer-heavy audience with serious spending power, so it's often well worth the effort — but the only way to know that for your work is to measure it. And you can take it further: run two links on the same platform with two different pitches, and let the numbers tell you which way of presenting your content actually pulls people in.
Where you'll see the results
Every tagged visit is recorded against its code, so you can see how much traffic each channel sends you, side by side — no spreadsheets, no manual counting. Compare the codes, and the platforms pulling their weight become obvious at a glance.
Next steps
This is the first release of tracking links, and the next piece is already on the way. We're building per-channel sales attribution: not just how much traffic each link sends, but how many of those visitors go on to buy — so you'll be able to rank your platforms by revenue, not just by clicks. We'll let you know the moment it goes live.
Frequently asked questions
Start with your three biggest platforms
Tag your top three channels this week, let them run, and let the numbers show you where your audience is really coming from.
Go to your dashboard