Marketing tools
Run promotions with promo codes
Create discount codes for your Boxes on BentBox, send them to your buyers and followers, and see exactly which codes were redeemed and by whom.
At a glance
- What a promo code does
- A BentBox promo code gives a buyer a discount at checkout on the Boxes you attach it to.
- Where to create one
- On your Promo codes page, using the New Promo Code button. You can create as many as you want and edit them at any time.
- How long it lasts
- You set a validity window, or tick Always Active to leave the code running until you turn it off. A code with no validity window and no Always Active will not work.
- What you can see
- Your Promo codes page lists every redemption and which buyer used it.
A discount is not a marketing plan on its own. A discount with a reason attached, sent to a specific group of people, is. Promo codes on BentBox exist so you can run that second thing.
1. Create your promo codes
Open your Promo codes page and click New Promo Code.
Fill in the code, the discount and the Boxes it applies to. A code can be limited to specific Boxes or applied more widely.
Set a validity window, or tick Always Active. This step is the one people forget: a code with neither will not be live.
Save, then test it. Go to the Box for sale page, click I have a Promo Code, and enter your code before you send it to anybody.
2. Use codes as a targeting tool, not a blanket sale
The value of a code is that it lets you talk to one group differently from everyone else. A few patterns that work:
- Launch window. A code that expires in 48 hours turns a new Box into an event rather than another item in a list.
- Reward your repeat buyers. Use your messages page to send a code to people who have already bought from you. They are the most likely to buy again.
- Match the code to the content. On your analytics page, look at buyers per Box, then send a code for a related set to the people who bought the first one.
- Win back the quiet ones. A code aimed at followers who have never purchased is a low-risk way to convert them.
- Off-platform reach. Publish a code on your other sites and social accounts so you can measure which channel actually sends buyers.
3. Everything is tracked
Your Promo codes page shows which codes have been redeemed and who redeemed them. Use a different code per channel and per campaign, and after a few rounds you will know which of your audiences buys and which one only watches. That is worth more than the revenue from any single discount.
Pair codes with Time Boxes when you want scarcity on both the price and the availability, and read Sell more Boxes in 3 steps for how promotions fit into a wider release rhythm.
Frequently asked questions
Set up your first promo code
Create a code, attach it to a Box, give it a deadline, and send it to the people most likely to use it.
Questions about anything on this page? Email info@bentbox.co and a person will answer you.