Want to sell more Boxes? Have a premium content strategy.
Free content has a price too — low quality, ads, click-bait. Your work is precious. The trick is using a small amount of free content to promote a lot of paid content. Free as the teaser; premium as the offer.
Your content is precious. Don't give it away for free.
Make quality content — and show people what you can do
Good content matters. Buyers understand that quality should be paid for, and they treat work that's priced like work that's free. Free content always carries a hidden cost: low quality, ads, or click-bait. Avoid that trap by making your work look — and feel — premium from the first impression.
Build a premium content strategy
Use your free content to promote your paid content. Create teasers — short clips, watermarked previews, behind-the-scenes shots — that demonstrate what you do. People who like the teaser want to see more, and the "more" is what they pay for.
The split most successful creators settle into: roughly 30% of effort on creating, 70% on promoting.
Use social media to promote your work
Build interest around your work. Let the world know how good you are.
The secret to a following is consistent presence: publish often and regularly, engage with people on every platform, show them who you are. Put the link to your Boxes on every page you control — and think like a publisher.
- Connect your social channels for automatic posting of new Boxes
- Direct messaging system to engage your followers
- Showcase your work on the Stream page
- One-click sharing of your Boxes to social
- Referral program — turn fans into promoters
- Run promotions with promo codes
- Subscription Clubs for recurring revenue
- Box Collections for bundled offers
Tease for free. Sell the best.
Free to start. Keep 100% of your listed price. Get paid every month.