Jane Sundbury

Jane Sundbury

Marketing & Communications Lead, BentBox

About Jane Sundbury

Jane Sundbury leads marketing and communications at BentBox, where she works with creators and models to help them publish, position, and market their work effectively on the platform. Her focus is on giving creators the practical knowledge — how to present a Box, how to grow an audience, how to stay inside the lines of the platform's content standards and applicable law — that makes the difference between a profile that converts and one that doesn't.

Effective marketing and legal compliance are, in Jane's framing, the same problem approached from two angles: creators who understand how the platform works, what's allowed, and how buyers actually find and decide on content tend to market themselves more confidently and convert better. Her work for BentBox is aimed at giving creators that working knowledge — how to write a Box title that earns the click, how to price for the audience, how to build a profile that reads as the brand it is, and how to do all of it inside the platform's content standards and the legal frameworks that apply to creator work. The aim is to make compliant publishing the default, not the afterthought.

Areas of focus

Creator marketing Content marketing Audience building Creator monetisation Platform growth Brand and positioning for creators Content publishing best practices Creator economy Creator compliance and content standards

Articles by Jane Sundbury

Model Releases and the Right to Be Forgotten

Managing the Tension Between Contract and Data Protection

A signed release is a contract. The GDPR right to erasure is a statutory right. The two coexist imperfectly, and the gap between them is where most photographer–model disputes actually live.

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Verified creators, full pricing freedom, and a curated marketplace with documented consent and content review at the core.

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