How to promote your BentBox page and make more sales
The most reliable way to sell more on BentBox is to promote your page yourself, consistently. Post your content, share previews on other sites and social media with a link back to your BentBox page, upsell through personal contact with your supporters, and repeat. It is a long game, and it pays off.
Promotion at a glance
- The cycle
- Post, promote, upsell, repeatFour steps, run again with every new Box.
- The one rule
- Every post links back to your pageA preview without a link cannot turn into a sale.
- On mainstream platforms
- Keep it safe for workPost SFW material and link to your SFW presentation page.
- The habit
- A little, every dayRegular posting on several sites beats occasional bursts.
The sales cycle: post, promote, upsell, repeat
We receive many emails asking what the best way to increase sales is. The answer is simple: creators who sell well promote their content constantly. Think of every Box as a cycle with four steps.
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Post your content
Publish your photos and videos as Boxes on your BentBox page, each with a strong cover image, a clear title and a price.
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Promote it where people already are
Share previews and promotional material on other sites, on social media and in messages to your supporters. Every post carries a link back to your BentBox page.
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Upsell through personal contact
Talk to the people who follow and buy from you. Tell them about new Boxes, answer their messages and point them to related content they have not seen yet.
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Repeat the cycle
Promotion works as a habit, not a one-off. Set aside some time every day and run the cycle again with each new Box.
Why your own promotion matters most
People will buy your content if they see it. Your job is to make them see it. A Box that is posted and then left alone will not reach the sales it could reach with steady promotion behind it.
On BentBox, public pages list content newest first, with no ranking algorithm and no paid placement. We occasionally feature creator content on our own social channels, always crediting the creator, but people buy from creators they feel a connection with. The audience you bring to your page is the audience that buys.
Established brands work the same way. The Coca-Cola Company, already one of the best-known brands in the world, still reports billions of dollars in advertising expenses every year.[2] Being well known is not a reason to stop promoting.
The timing is good, too. Goldman Sachs Research estimates the creator economy at about $250 billion in 2023 and projects it could approach $480 billion by 2027.[1] There is a lot of content on the web, and a growing number of people are willing to pay for work that is good and original.
Where to promote your BentBox page
Post your promotional content on any site where you can reach people who like your kind of work. The more places carry a link back to your page, the more ways buyers have to find you.
| Channel | What to post | Link back to |
|---|---|---|
| Preview and gallery sites | Free previews, within each site's content rules | Your BentBox page or the Box itself |
| Social media | Safe-for-work photos, clips and updates | Your SFW presentation page |
| Photography communities | Portfolio work that shows your style | Your BentBox page or SFW presentation page, depending on the site |
| YouTube | Mainstream videos that follow YouTube's rules | Your SFW presentation page |
| Messages to supporters | News about new Boxes, offers and promo codes | The specific Box |
How to use each channel
Preview and gallery sites
If you make adult content, post your previews on sites that allow it. There are many free picture and video sites where creators keep a profile, publish a sample of their work and link to the place where the full set is sold.
The principle is simple: create a profile on several sites, post free previews, and put a link back to your BentBox page on every one of them. Each profile is another way for a buyer to find you.
Only post content you own, follow each site's rules, and keep your BentBox uploads free of other sites' watermarks.
Social media
Should you use social media even if your content is adult? Yes. Just don't post material that can get your account in trouble: mainstream platforms restrict nudity and sexual content.[4] Keep it safe for work and link to your BentBox page.
Some platforms also check the pages you link to. For that reason BentBox gives you a safe-for-work presentation page: a non-adult profile you can use on any social network or mainstream platform. Set it up in your presentation page settings.
Photography communities
Many photographers are also collectors and buyers of good content. Photography sites such as Model Mayhem, Flickr, DeviantArt and Model Society are worth your time.
Promote your BentBox page there and don't be shy about it. Your own promotion gives the best results in sales and earnings, so show people what you can do.
YouTube
YouTube has huge marketing potential. It does not allow explicit content and may remove links it cannot verify as safe,[3] but that should not stop you from being creative: post videos that meet YouTube's standards and send viewers to your SFW page.
Two BentBox creators who run successful mainstream channels:
Make promotion a daily habit
Dedicate some time every day to promoting your BentBox page on several sites and platforms. Sales that come from a steady routine tend to be steadier themselves, and over time they add up to a more predictable income. Many creators on BentBox already work this way.
The more places you talk about your BentBox page, the more content you will sell. Tools such as promo codes give you something new to announce, and selling more Boxes in 3 steps covers what to do once visitors arrive.
Want to share your story? If you have a marketing approach that works and would like other BentBox creators to hear about it, email us at info@bentbox.co and we will share it in our newsletter.
Start your next cycle
Post a Box, share the link, and tell your supporters. Questions? We are an email away at info@bentbox.co.
Frequently asked questions
Sources
- Goldman Sachs Research (2023). The creator economy could approach half-a-trillion dollars by 2027. Estimates the creator economy at about $250 billion in 2023 and projects roughly $480 billion by 2027.
- The Coca-Cola Company (2025). Annual Report on Form 10-K for fiscal year 2024 (U.S. Securities and Exchange Commission). The company reports its advertising expenses each year in the notes to its financial statements.
- YouTube Help. Nudity & Sexual Content Policy. Explicit content meant to be sexually gratifying is not allowed on YouTube, and links that cannot be verified as safe may be removed.
- Meta Transparency Center. Adult Nudity and Sexual Activity. The Community Standard that governs nudity and sexual activity on Facebook and Instagram.
Platform policies change. Check the current rules of any site before you post there.