Joel Hjalmarsson

Joel was one of the first photographers to pioneer latex photography in Brisbane, Australia and continues to break new ground with his vision. He was born in Sweden and migrated to Australia some 11 years ago. Joel has many years of experience in the fetish world, attending parties and having a general interest in fetishism. Joel felt there was a need to show that not all fetish photography is dark, bad and dirty but can be portrayed in a very upmarket way. He strives to make it mainstream but with a twist, shooting left of centre. Taking inspiration from European Haute Couture, where latex finding its way on the catwalk and also videos with such stars as Lady Gaga, Christine Aguilera and Kate Perry routinely using latex for their shoots and shows.